Our Mission
Helping Everyday Aussies feel confident
Our mission is to help everyday Australians feel confident in how they look, every day. We create simple, natural-looking solutions for thinning hair and grey coverage that deliver instant results without compromise.
All profits are reinvested into expanding our range and developing new solutions that address a wider range of hair and confidence concerns, while staying true to our commitment to natural results and real effectiveness.
Proudly locally Australian-owned, we are a small brand building products with purpose, a great money-back guarantee, and real results at the core.
Here are reasons why you'll love BRAND
Formulated with naturally derived ingredients that won’t irritate the scalp or weigh hair down, making it safe to use every day. Ideal for those prone to dryness, itching, or irritation from synthetic or chemical-heavy products.
Lightweight powder applies smoothly with powder sponge. Stays in place, looks natural and blends seamlessly. Fine, plant-based pigments mimic the look of real hair for undetectable coverage that blends effortlessly with your natural colour.
Formulated with Australian hair types and conditions in mind — from sun exposure and humidity to everyday styling — for natural-looking coverage that lasts.
Join over 5,000 Aussies and feel confident about your hair
Buy from CoverMate and experience the difference with how your hair looks. All our products are backed by our 30-day risk free trial so shop today!